With a large investment in expensive technology and a crowded market, Rancho Cordova, California-based Pacful saw the growth limitations of solely being a commercial printer. One way they looked to expand was through a print-on-demand “click, print, ship” solution they created for a customer. Whenever an employee at the client’s company needed stationary or larger projects printed, the job went straight to Pacful for fast, high-end output.
By building on that concept, Pacful could evolve from being a printer to a true marketing services provider. Mindful of the challenges of such a transition, the company’s leadership knew they needed the right technology partner to deliver the cost-effective software and hardware needed to do things right.
The first step was deciding to shift away from offset printing and move to digital. They chose to work with Ricoh due to our joint venture with Heidelberg for digital technology — a relationship that impressed them.