GAM's multi-year search for the right technology at the right price has a happy ending. According to Nathaniel Grant, the Pro C7100X Series is "a major part of our ongoing success story." As a result, the company has increased volume with current customers and entered new markets. Notable successes include:
- Becoming the go-to print resource for high-end retail and luxury brands with the ability to simulate metallic printing and produce promotional displays on synthetic materials.
- Propelling new growth with in-store signing and customizable seasonal promotional items for food service clients.
- Increasing revenue with creative agencies who like the eye-catching appeal of oversize pieces such as full-sized tri-fold brochures and packaging.
Further, GAM uses the clear toner to deliver security and authenticity watermarks that lead to "amazing returns on investment." The white toner, which enhances the purity of individual images, enables GAM to produce window clings, decals, light box transparencies and more.