Customer Story: PIP Printing
Modernisation, partnership and 5th colour technology create new opportunities
About our customer
Based in Livingston, NJ, the local PIP Printing — part of a nationwide network — is a creative communications and marketing business that focuses on quality, services and innovative ideas. Leveraging the latest print technologies, they manage projects of all types, regardless of complexity or colour requirements.
“Adding a 5th colour has set us apart from the competition, expanded our offerings and attracted new clients with diverse projects. Ricoh understood our business and partnered with us to innovate and grow — helping us deliver the ultimate customer experience.”
— Jodi Solotoff
Owner and President at PIP Printing
Challenge
Outdated equipment limited capabilities and competitiveness
Needed to differentiate in a crowded marketplace
Desire to expand offerings and attract new customers
After buying the business from her father in 2012, owner and president Jodi Solotoff set out to modernize her print shop operations. In her effort to differentiate the business, she turned to Ricoh. “Ricoh stepped in not as a vendor, but as a trusted advisor,” noted Solotoff. Ricoh’s account and service team conducted a strategic assessment of her entire print environment to identify more efficient ways to operate.
Solution
“It’s not really about the printers — it’s the people and the culture at Ricoh that made such an impact to my business."
— Jodi Solotoff
Comprehensive business assessment to identify strategic needs
Installation of RICOH Pro 8210S and Pro 8320S for high-volume jobs
Addition of RICOH Pro C5210S, Pro C5310S, and later Pro C7210X and Pro C7500P
Integration of Mimaki JFX 200 flatbed and Colex Router Cutter 1717 for expanded applications
When she first met Ricoh, she appreciated their consultative approach: “We’re going to sell you what you need, not what you want.” This philosophy helped PIP Printing move beyond transactional thinking and toward strategic growth.
The introduction of metallic gold and silver toners in addition to all the other specialty colours using 5th colour technology was a game-changer. “I was so excited. It set us apart from our competition and brought in different types of customers,” Solotoff explains. Fifth colour technology solutions allow PIP Printing to deliver high-end pieces with premium results in minutes instead of weeks.
Results
Elevated perception as a cutting-edge print provider
Expanded customer base and more strategic, high-value projects
Strengthened customer experience through Ricoh partnership
Grew revenue with 5th colour by 50x for one customer
Reduced specialty jobs from 1 week to 30 minutes, saving time by 99%
The 5th colour printers with added Color-Logic software gave customers the confidence to do more business with PIP Printing. For example, one customer, who used to spend about $1,000 per year now spends $50,000 annually knowing that the shop can accommodate more complex jobs.
To learn more about how 5th color production printing solutions like the RICOH Pro C7500P can help grow your business, contact us today.