Case Study: Graphics Plus
Meeting higher customer expectations with 1to1 Create Marketing Services.
About Graphics Plus
From their 22,000 square foot production space in Lisle, IL, Graphics Plus produces marketing materials for a range of industries including manufacturers, nonprofits, education, publishers and creative agencies in the Chicagoland area and Midwest.
“1to1 Create Marketing Services is simply an easier, more affordable way to meet the current demand for marketing services, because the majority of the work is already done.”
Mike Jais
Co-owner
Graphics Plus
Challenge
In today’s connected world, one printed piece isn’t enough to reach a consumer. As a result, Graphics Plus’ customers demanded more multichannel marketing campaigns. However, providing those solutions could be expensive, time consuming and complicated.
As it turned out, a chat with their Ricoh representative about how they could use their RICOH Pro C901 to expand business yielded a solution — 1to1 Create Marketing Services.
Solution
"Since 1to1 Create Marketing Services also allows for a tremendous amount of template customization, it was exactly what Graphics Plus — and their customers — were looking for."
With this cloud-based subscription service, 1to1 Create Marketing Services provided Graphics Plus with the ability to create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns.
Plus, the platform included:
A range of vertical campaigns.
Professionally designed templates.
Extensive image library.
Results
Graphics Plus had a health club client that wanted an integrated marketing campaign, but also wanted to use their own images, have the ability to change the microsite and use their own house file for the email blast. With the help of 1to1 Create Marketing Services, Graphics Plus easily created:
Direct mail postcards with a personal URL (PURL)
Email blasts
An integrated microsite
Brochures
Rack cards for the front counter
To output the brochures and rack cards, they used their Pro C901, which produced the color quality the health club demanded. After the integrated campaign ran its course, the health club reported a 10 percent increase in facility attendance.
Now, Graphics Plus is using the combination of 1to1 Create Marketing Services and the capabilities of their Pro C901 to expand their business and go after new customers.