BLUairspace AR

Boost brand visibility with the immersive experience of augmented reality

Easily create impactful augmented reality experiences for marketing campaigns

BLUairspace Augmented Reality (AR) is a cloud-based application that allows you to combine real and virtual elements in a customer’s physical environment. By using a viewscreen, such as a smart phone’s camera view, you can bring 3D objects to life or transport someone to another location, virtually. With familiar workflows and a robust design and deployment tool, you can take your marketing campaigns to the next level and create a lasting impression on current and future customers.

Benefits

  • Easily create and deploy campaigns with no additional app needed and a no-code creation engine
  • Seamlessly integrate your branding into AR experiences for a cohesive look and feel
  • Get in-depth reporting to track user interactions, location, date/time, and device information

A simple to use enterprise augmented reality platform

Develop and deploy immersive AR experiences with little technical expertise needed. BLUairspace AR is simple to use, with intuitive workflows designed to get your marketing campaigns going quickly. The cloud-based application launches customer experiences on a web platform, so no additional application download is needed. The no-code creation engine requires no coding experience but allows you to use as much coding as you’d like.

  • No coding experience necessary
  • Web-based platform requires no additional app download
  • Easy-to-follow workflows

Make data-driven decisions with clear reporting

BLUairspace AR gives you clear tools to track the AR components of your marketing campaigns and see just how effective they are. Track and analyze customers’ location, date and time of interaction, device information and user actions.

  • Real-time reporting for a comprehensive view of campaigns
  • A clear dashboard to easily monitor performance across key factors
  • Enhance strategies with a birds-eye view on trackable data points

Create an immersive brand experience

Creating messaging that stands out is more challenging than ever. BLUairspace AR allows you to incorporate your company’s branding into your virtual experiences so customers are more likely to retain the information and remember you for your unique brand experience.

  • Integrate your branding into immersive campaigns for a cohesive, memorable experience
  • Make calls to action (CTAs) pop off the page to enhance conversion rates
  • Increase available page space with digital components and overlays

How to use BLUairspace

Educate and engage with a vast range of options when it comes to AR experiences, integrating virtual elements into users’ physical environments.

  • AR Holograms – Transform videos into AR content in under two minutes, converting any real person into an augmented reality asset that can convey your company’s message in a memorable way.
  • Portals – Transport your customers to a virtual location, such as a showroom, to place them right in the action and experience your product in a new way.
  • Games – Increase user engagement with AR games to create long-term value and visibility for your brand.

Empower customers with engaging and innovative AR content

Expand the capabilities of your physical print by incorporating digital elements to increase engagement without adding more content to the page. Traditional marketing materials can be transformed into 3D experiences.

  • 3D Models – Create an engaging experience by allowing users to interact with objects as if they were in front of them in the real world, simply through their mobile devices.
  • Image recognition – Turn any print material into a multimedia experience by overlaying digital content such as videos, 3D models, or even audio recordings.

Roll out augmented reality experiences without a hitch

Need more hands-on training? No problem. Ricoh offers personalized training and implementation to ensure your AR experiences are launched efficiently and smoothly. If you’re looking for a holistic marketing experience, AR as a Service connects you with dedicated marketing professionals to launch and maintain your campaigns.