Case Study: Pacful

See how Pacful achieved a rare, successful transition from print services to a marketing services provider

About Pacful Inc.

Pacful Inc., headquartered in Rancho Cordova, Calif., started out as one of many print service providers in a crowded industry. Unlike many other companies, they made the successful transition into a true marketing services provider.

"When clients work in our web storefronts, they often don’t even realize they’ve left their own intranets. That’s because our print management infrastructure is so well integrated into their normal intranet experience. It’s seamless, and with Ricoh’s support, we’ve effectively become an extension of their marketing team."

Jennifer Hudek





At the heart of Pacful’s vision was creating custom web storefronts for clients — and PTI MarcomCentral® was the tool perfect for the job. With this solution, they could develop customizable storefronts, design templates and also enable: 
  • Variable data printing (VDP).

  • Campaign management. 

  • Mailing list purchasing.

  • Digital asset management. 

With this solution in place, we also added the Pro C901s Graphic Arts+ color production printer, which we felt was the perfect device for handling the increased workload. Built in partnership with Heidelberg, the quality rivals offset printers, but at a fraction of the cost.

To ensure issues didn’t slow down Pacful’s positive momentum, we provided a service contract stipulating a two-hour window for support visits. 


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