The top priority of the entire Ricoh Group is to become No. 1 in providing customer satisfaction. The basis is "putting yourself in the other person's shoes". This is a core principle of our management philosophy. Our CS No.1 initiative is a concrete expression of this principle.

In December 1999, Ricoh Company Limited received the Japan Quality Award that reflects Ricoh’s drive to deliver a better customer experience by incorporating quality management into all business processes.

Ricoh Customer Service Activities have three core attributes:

As a manufacturer, Ricoh must offer customers attractive, cost efficient products by embracing their desires in the development of our offerings. 
The core characteristic of Customer Service at Ricoh is found in the way we harness front-line sales activities to continuously raise the level of satisfaction among customers and dealer-partners alike. The company focuses on the satisfaction of staff through more efficient management, which ultimately promotes a higher level of customer satisfaction.

Ricoh believes that satisfaction and quality are integrally related to each other from the customer standpoint and that combined efforts in both areas can help to serve markets better. In years ahead, Ricoh will continue to refine and expand its Customer Service principles to maintain its position as the top provider of customer satisfaction.